PLAYA is involved in every step of making a space, from planning and design to construction and operation. The business runs on three axes: real estate, F&B and membership.
“People who are really serious about software should make their own hardware.”
— Alan Kay
Real Estate
Spaces exist to make humans happy, and healthy spaces have the power to address life's problems. PLAYA focuses on values that are important to us in every aspect of creating spaces, from planning and design to construction and operation. We foster communities where individuals can share experiences and interact, improving personal daily lives and contributing to a healthier city and society.
Namsan
This project aims to create a space for food, culture, and art where one can reconnect with nature and restore their senses amidst Seoul's landmark, Namsan. Situated between Namsan and the urban landscape, it serves as a sanctuary for those exploring the Namsan Circuit Trail and seeking a space to enjoy nature and art amidst their busy lives. It's a place for communication, research, and contemplation on how we should live in the future.
Address
Jangchung-dong, Jung-gu, Seoul
Usage
Type 2 Neighborhood Facility
Land Area
590.97 ㎡
Floor Area
172.90 ㎡
Gross Floor Area
1,678.12 ㎡
Status
Pre-construction
Gangwon
A wellness retreat resort project aimed at creating a sanctuary where one can comfortably express themselves, relax in nature, and find complete rest.
Address
-
Usage
Accommodation
Land Area
68,794 ㎡
Floor Area
6,879 ㎡
Gross Floor Area
13,758 ㎡
Status
Pre-construction
F&B
Delicious food brings happiness to people. We believe that dining spaces have the power to change the world. By carefully designing the customer journey and respecting the artisan spirit that chefs unfold through their food, we create sustainable spaces that last a lifetime.
Bornyon
A restaurant where rising smoke from the fire connects people. Fire has been the oldest cooking technique since humanity first discovered it. We aim to create a restaurant that feels comfortable and natural, where people gather around food cooked over fire as they naturally did. 'Bornyon' refers to the fundamental state or nature of things. In everything that fills the space — the chef's philosophy, the cooking, the utensils, the furniture — you can sense that intrinsic power.
1F, 17-7 Hangang-daero 21-gil, Yongsan-gu, Seoul · Map
Membership
Essential Journey for Entrepreneur A community of entrepreneurs pursuing a healthy lifestyle. PLAYA membership is a community where leaders come together to solve problems and create cultures that haven't existed before. It's a new concept service where members exchange ideas and find inspiration based on the belief that there are better ways to grow together.
