COMPANY
Revolutionizing the real-estate industry.
For a long time, the real estate market in Korea has predominantly focused on rental businesses, resulting in the mass production of similar spaces. PLAYA transcends industry norms by innovating space development and operation methods to create beloved spaces that transcend generations.
Vision & Mission
Pioneering a new culture. PLAYA is a company that creates new cultures to solve life's problems. We believe in the power of space, food, and community to change the world. We innovate in the real estate market.
To become the leading hospitality company in Korea. PLAYA aims to elevate Korea's tourism value and become the leading hospitality company in Korea through the spaces and cultures it creates.
Wordmark
Architecture is a vast archive imbued with the lives, cultures, histories, and lifestyles of people.
The wordmark is designed with motifs inspired by traditional Korean architectural forms. Inspired by the subtle curves of the eaves, the gently sloping columns, and the spaces between the columns resembling strokes of a brush, it creates a geometric form.
History
- 2021.04
- Founded PLAYA Co., Ltd.
- 2021.06
- Seed round
- 2022.09
- Opened restaurant Montsoop
- 2022.10
- Angel round
- 2024.04
- Opened restaurant Bornyon
- 2024.07
- Opened private membership PLAYA
Press
Team
PLAYA is a community of people who believe in the power of offline. We are looking for colleagues to join us in revolutionizing the industry.