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The first-floor PLAYA Lounge, with wood-panelled walls and lounge chairs

Seoul · Private Members Club

From training to dining, Gangnam’s largest members club

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PLAYA LOUNGE

212 Dosan-daero, open until 22:00 on weekdays

Meeting rooms and the kitchen room are available by advance booking.

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PLAYA interior with a long table, textured stone walls and warm architectural light

Invitation

Movement, recovery, dining and conversation, a short walk apart

PLAYA is a private wellness members club on Dosan-daero in Gangnam, Seoul.

Belonging
Not a place open to everyone, but one for members who recognise and respect one another’s time.
A day
There is no fixed sequence. Choose what the day calls for.

Four ways

Four ways to use PLAYA

Not four facilities, but four rhythms that shape a day at PLAYA.

  1. 01MOVE

    PLAYA fitness machines arranged beneath calm architectural lighting

    Wake the body

    Set the first rhythm of the day and bring the body back into focus.

  2. 02RESET

    PLAYA shower set against a stone wall in soft light

    Find your breath

    Lower the pace after movement before stepping into what comes next.

  3. 03CONNECT

    The third-floor PLAYA meeting space, with a long timber table and chairs

    Meet people and ideas

    Planned meetings and unexpected conversations flow into one another.

  4. 04STAY

    A third-floor PLAYA private room, sofa and lounge chair set by a window over the evening city

    No need to move on

    Meetings end; the conversation stays in the lounge.

Location

In Seoul, apart from its pace

The club sits in the middle of Dosan-daero in Gangnam, Seoul. Beyond the door the noise of the street steps back, and time inside runs at a different tempo from the city.

Translucent walls and timber inside PLAYA
PLAYA · DOSAN-DAERO · SEOUL

Two hours at PLAYA

One continuous route, completed in two hours

  1. 01

    Move together

    Open the afternoon with a rally against another member.

  2. 02

    Focus briefly

    Spend thirty focused minutes moving with purpose in the fitness room.

  3. 03

    Wash and change

    Shower and change in the private rooms finished in hinoki cypress.

  4. 04

    Stay in conversation

    Move into the lounge for a meeting or a longer conversation without leaving the club.

A broad interior view of the PLAYA club

A day at

PLAYA

From the court to the lounge, from the lounge to the table.

Community

Evenings that actually happened at PLAYA

Member evenings begin with an invited guest’s story, a table prepared by a chef or wine chosen together. Three evenings held at PLAYA are documented below.

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  • Conversation · guest Minju Kweon

    Insight Night

    An evening with Minju Kweon, VIP & Business Development Director at Frieze Asia, on shifts among global collectors, emerging art hubs, collecting trends and the workings of the art market.

    View the original on Instagram
  • Dining · Chef Jongin Byeon

    Chef Dining

    Chef Jongin Byeon, whose career runs from Evett in Seoul to Zén in Singapore and Noma in Copenhagen, cooked a member dinner at Bornyon private dining.

    View the original on Instagram
  • Wine · Bornyon private dining

    BOND 30th Anniversary Dinner

    PLAYA members marked the 30th anniversary of BOND winery at Bornyon. Documented in a post by a collaborator who was at the table.

    View the original on Instagram

Lounges

Two lounges, two ways to stay

PLAYA Lounge runs across three floors. The Audio Lounge is a separate room built for listening.

Three floors · Rest · Connection

PLAYA Lounge

Light, seating and mood shift from floor to floor, so the same lounge offers a different seat depending on the day.

Bowers & Wilkins · T+A

Audio Lounge

A dedicated listening room with a precise audio system, comfortable seating and tea. A place to let music quiet the noise of the day.

Spaces

The spaces that make the club

A look at the facilities beyond the lounges.

0106

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  • PLAYA indoor tennis court with a ball cart

    Tennis

    Indoor rallies, coaching sessions and matches between members.

  • Weight machines along the glowing translucent wall of the PLAYA fitness room

    Fitness

    Weight machines lined along a glowing translucent wall.

  • Timber floor of the PLAYA badminton court lit from high windows

    Badminton

    A timber court in black walls, lit from a band of high windows.

  • Turf hitting bay and ball dispenser in the darkened PLAYA screen golf room

    Screen Golf

    Indoor screen golf with TRACKMAN TMiO swing analysis.

  • Round table in Bornyon Private Dining overlooking the city

    Bornyon Private Dining

    Member dining with city views and wood-fire cuisine.

  • The concierge counter in timber and open shelving on the PLAYA ground-floor lounge

    Concierge

    Tailored recommendations for wine, restaurants and real estate.

Not several facilities but a single club

Tennis, fitness, badminton and golf, the lounges and the private dining room. One membership connects them as a single club.

A wide view of the PLAYA club
PLAYA — Seoul

Membership

Membership begins with a recommendation

Membership at PLAYA begins only through a recommendation from an existing member. We take time to understand each person individually, because that is how the closeness and trust of this community are protected.

Interior view of the PLAYA club

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